Will to Power Games

Will to Power Games is a company dedicated to making tabletop role-playing games with an "old-school" feel, but with the latest technology available.

Our Methodology

Robyn Blaber

Robyn Blaber brings a rare dual competency to the TTRPG industry: 40 years of experience as a dedicated "Game Master" and 30 years as a high-level Software Systems Architect. • Professional Pedigree: Robyn’s career is anchored by his tenure at Oracle Consulting, where he specialized in building "enterprise-ready" applications for major government agencies. This background ensures that the Will to Power digital ecosystem is built on a foundation of data integrity and scalability, standards rarely seen in the "indie" gaming space. • The Pivot to Innovation: Following the 2023 OGL controversy, Robyn transitioned 2,000+ pages of proprietary lore into a relational database-driven software platform. His work ensures that Will to Power is not just a game, but a technical moat against legacy publishers.

Joe Kellerman

Joe Kellerman | Creative Director & Brand Strategist Joe Kellerman brings over 20 years of experience as a professional graphic artist and advertising specialist to the team. • Industry Expertise: Currently working in the advertising sector for a major US financial institution, Joe understands how to build brand trust and execute high-conversion campaigns in a regulated, competitive environment. • Lore & Community Mastery: A "Forever GM" of 30 years, Joe has an encyclopedic knowledge of the Will to Power universe. He currently manages the 15,000+ member Facebook community, crafting the narrative posts that have driven our organic SEO dominance and high engagement rates. • Marketing Mojo: Joe’s dual background in high-level corporate advertising and TTRPG storytelling is the key to our "Exodus Strategy." He oversees the visual identity of the brand and the execution of traditional and non-traditional advertising campaigns, ensuring W2P's aesthetics rival those of industry leaders like Wizards of the Coast and Paizo.